Softr

Softr is the AI app builder that lets business teams build custom portals, internal tools, and operational systems — without code or developers. Describe what you need (e.g. a CRM, deal tracker, sales enablement hub, campaign manager) and get a fully functional app with the database, UI, and business logic already connected. Trusted by 1M+ organizations worldwide.

Key features

• All-in-one platform: Apps, databases, workflow automation, and forms in a single platform — no switching between tools.
• AI-powered building: Describe what you need and get a working app, then customize visually without writing code.
• Flexible data foundation: Use Softr's native databases or connect to 17+ external data sources (Airtable, SQL, Notion, Supabase, HubSpot, and more) with real-time, two-way sync.
• Ready for real users: User management, permissions, hosting, and security are built in from day one, making your apps ready for real users.
• Built to scale: Add features, make changes, and grow your apps as your business evolves, without technical debt or developer dependencies.

Ideal use case

Ideal for sales, marketing, and RevOps teams that need to manage partners and clients, track deals and campaigns, enable sales teams with the right resources, and bring data from disconnected tools into one place — without waiting on developers to build it.

Why use Softr

Most revenue teams end up with spreadsheets, single-use SaaS tools, and manual handoffs that don't talk to each other. Softr replaces that with a single platform where you build portals and internal tools tailored to your exact workflows — and change it yourself as the business evolves.

Vibe coding tools are great, but you’re left to figure out a codebase, plus hosting, auth, and security. Softr is built for business teams who need reliable, secure apps they can own and maintain without devs, and gives you full visual control over who sees what (permissions) and how data is structured. Plus, pricing is flat and predictable — no compute credits, no surprise hosting bills.

FAQ

Who uses Softr? Sales, marketing, RevOps, and customer success teams at companies of all sizes, as well as agencies and consultants building client-facing tools.

What data sources does Softr connect to? Softr has native databases and integrates in real time with 17+ external sources including HubSpot, Airtable, Google Sheets, Notion, SQL databases, Supabase, and more.

Do I need a developer to use Softr? No. Describe what you need to do, Softr's AI builds it, and you customize visually from there. No code required at any step.

TL;DR

Softr is the AI app builder for business teams. Build client and partner portals, sales enablement hubs, freelancer management systems, campaign dashboards, and project trackers in hours — with your data already connected, permissions set, and ready for real users.